Do the Rich want you to stay in debt?

Most of the wealthy in this country either own a business or run one. Whether they are selling shoes, cars, jewelry, or perfume, they need a buyer to make money. Most of these entrepreneurs spend billions to entice you to buy their product. With TV, internet, and radio a company can get a product in front of millions.

These ads will have all kinds of reasons why you should buy what they are selling. Most of these companies are masters at selling bliss. That feeling you get when you meet the most beautiful person you have ever seen. A matter of fact you probably see this type of person in their ads.

Maybe you recently saw the Chase Sapphire credit card commercial where they are really living it up on credit, with the background music “Call Me”. Heck every time I see that commercial I want to go skiing….of course that is what Chase hopes you will do. Did you notice the lady with the new dress? My wife wants that dress…..

Folks, this is why we have debt issues in this country.These companies have commercials down to a science. A good advertisement is one that generates a feeling of bliss that will cause those inner emotions to boil.

Do you really think “The Rich Man Next Door” runs out and buys this stuff? The answer is no…

Media advertising is big business because it works. Companies spend billions on the psychology behind what drives you and I to buy something we really don’t need.

The next time an ad comes across your screen and you get that feeling of bliss, remember you could be making your neighbor richer.

When you and I stay in debt, “the rich just get richer.”

Author: Mike Clover

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